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Social Media Marketing

The popularity of social media sites for businesses has exploded, firmly establishing social media marketing as a highly relevant strategy for reaching out to current customer and prospects. 

Picture of Social media icons and check-listse-websmart owner Michelle Tjelmeland recognized the significance of this movement and pursued training from relationship marketing expert Mari Smith, the “Pied Piper” of the online world.  Adopting the “relationship first, business second” concept of social networking for businesses, the e-websmart team develops profiles and marketing strategies that encourage fan loyalty and bring new customers to your Web site. 

We focus on a variety of factors when creating your social media portfolio:

  • Profile Design – An important first-step in social media marketing is to establish a profile that reflects your brand image. e-websmart designs backgrounds, profile badges, and other graphic artwork that coordinates with your current Web site design and marketing materials.  This projects a consistent image across your company.
  • Profile Optimization – We achieve maximum results from your social media presence by ensuring that search engines can find your profile, which increases your rankings and makes you more visible online. 
  • Posting Strategies – To make a social media profile work for you, you need to develop a strategy that works with your current marketing plan to encourage customers to develop a relationship with your company.  e-websmart can recommend a posting strategy and help you use applications to engage your fans and attract new ones.
  • Promotional Campaigns – Add excitement and generate valuable leads by integrating contests, sweepstakes, coupons, and trivia to your social media sites. These promotions help you increase brand recognition, build mailing lists, gather survey data, and engage customers via the Internet. We not only help you develop ideas, but we design, build, and launch the promotions through your social media profiles. Professional copywriting and personalized graphics are included, and we train you so you can administer and maintain the campaign, access participant and analytical data, and initiate selection of winners.
  • Integration – e-websmart ensures that your profile offers visitors every opportunity to engage in a conversation with you.  We link your social sites to your Web site and integrate each site so that one post can be distributed to all of your sites simultaneously.  We also integrate an e-newsletter sign-up box so that fans can easily add their e-mails to your mailing lists.
  • Monthly Social Media Management – e-websmart offers management of your business profiles on 3 of the most popular social networking sites – Facebook, Twitter, and Google+.  We do this by creating relevant, engaging posts daily and thoughtfully scheduling these on your social media site. We send monthly social media agendas for the coming month for your review and approval.  This allows you to focus on running your business rather than on social media!

When I first met Michelle, I didn't have a website or a clue into the world of e-commerce.  When she assured me a good website is essential for today's business, I knew I needed a good website that stood above the rest of my competition, and boy did I get a first class website.  Michelle and her team are talented, tech savvy, and creative.  I love my website!

Dr. David Groesch, Central Illinois Hearing | Springfield & Jacksonville, IL

e-websmart offers a full array of custom design services