The author of Facebook Marketing for Dummies has revealed that their are 12 errors that preclude most users from successful marketing on the platform.
Profiles or Pages: You need to have a personal profile and a business page – although they must come from the same account as it is against Facebook’s terms to have more than one login. You’ll lose your friends if you market to them all the time so you need to have that page. You also need the page if you want to run Facebook ads or to create optin opportunities to build your list.
Consistent Posting: Post at the same time every day and make sure you work out the right number of posts for your fanbase. The main reason that people unlike a page is too much posting.
Forgetting to Link Your Personal Profile: You can put where you work in the About section of your personal profile and you can link it to your Business Page.
Lacking Connection: Many people miss the ‘posts by others’ part of the new timeline layout. Underneath the custom apps is a drop down menu which is defaulted to Highlights. Take time to click that and see the ‘posts by others’ – and make sure you respond to them. Communication is the key to turning a fan into a customer.
Not Linking To Your Website on your Business Page: In the About section you can add a clickable link and put a call to action. Make sure that you make it clear how people can do business with you.
Missed Opportunities: The new timeline has made it possible for your fans to communicate with you in a private message. Make sure you enable the feature. You cannot instigate these messages but you definitely should respond to them.
Not Branding Your Page: Your cover image is your chance to really draw attention to your brand and engage your users with new imagery.
Lack of Strategy for Timeline: This is your chance to showcase new products, highlight successes for yourself and your clients. Tell people what is going on. Use links in your status updates to send them to your custom apps where you are promoting events or content that contains an opt in feature.
Lacklustre Custom Apps: Wishywashy imagery on custom apps and not making the most of the opportunity they contain is criminal when they are so vital to your future success. The thumbnail design should tell people what is behind the app. Offer discounts and special offers when people sign up to your list.
Over Automation: Everyone can tell when content has been autoposted so get on there yourself and interact regularly. You can improve your engagement score if you get into conversations with your status updates.
Ignoring Insights: Your insights are the stats that tell you what content is working. If you get good ratings, do some more of the same.
Not Using Facebook Ads: They’re tricky to use but if you have the right product and can target down to those people who really need it, they can be very effective. Don’t always try to target new customers. Existing fans who have bought once are already converts. Market to them with additional products.
So, there we have it, a brief run through of some things that will improve the effectiveness of your Facebook marketing campaigns.